Dark Patterns: How App Developers Deceive Users
Have you ever felt tricked or confused while using an app? You’re not alone. Many app developers use something called "dark patterns" to manipulate users into doing things they might not want to do. Let’s break down what dark patterns are and how they are used.
What are Dark Patterns?
Dark patterns are sneaky tactics used in websites and apps to trick users into actions that benefit the company, often at the user’s expense. These actions can include sharing personal information, making unintended purchases, or even difficulty in deleting an account.
Common Types of Dark Patterns
Privacy Deception: Apps may trick you into sharing more personal data than you intended. For example, an app might ask for unnecessary permissions like access to your location or contacts without a clear reason.
Interface Interference: Important information or actions are hidden or disguised. For instance, a “subscribe” button might be prominent while the “no thanks” option is hard to find.
Drip Pricing: This is when additional fees are revealed gradually during the checkout process, leading to a higher final price than initially displayed.
False Urgency: Creating a fake sense of urgency to rush users into making decisions, like showing messages that say “only a few items left” or “sale ends in 10 minutes.”
Nagging: Constant pop-ups and notifications that pester you to take certain actions, making it difficult to complete your original task.
Bait and Switch: Advertising a specific outcome but delivering something different. For example, clicking on an ad for a product at a low price, only to find out it’s out of stock and being offered a more expensive alternative.
Basket Sneaking: Adding items to your online shopping cart without your explicit consent, such as automatically including a donation to charity.
How to Spot Dark Patterns
- Read Carefully: Always read the fine print and check for hidden fees or conditions.
- Look for Options: If something feels off, look for alternative actions or options that might be hidden or less prominent.
- Question Permissions: Be skeptical of apps asking for excessive permissions. Only grant what’s necessary for the app to function.
Why It Matters
Dark patterns undermine trust and can lead to unwanted purchases, sharing of personal information, and overall frustration. By being aware of these tactics, you can make more informed decisions and avoid being manipulated.
Dark patterns are designed to benefit companies at the expense of users. By understanding these tactics, you can navigate apps and websites more safely and make choices that are in your best interest. Read this report by ASCI Online
