Some of the Best Content Writing and Marketing Courses for Beginners
Content marketing has now become the most common marketing approach practiced by entrepreneurs and digital marketers to reach and attract their target audience. A combination of quality content and effectiveness of distribution channels can decide the success of a brand. It not only helps businesses and brands to improve their visibility and awareness on the web at a very low budget but also reduces consumer acquisition cost.
Furthermore,
Content writing and marketing has opened new avenues of employment opportunities
for youth. Now, Students wanting to enter the digital marketing space can
acquire the knowledge and skills of content marketing with the comfort of their
home. They can achieve this by enrolling themselves in the best digital marketing course available online that specializes in
content marketing.
On
that note, let’s talk about some of the best content writing and marketing
courses available online for students who want to learn core skills to set foot
in the content marketing space.
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HubSpot Academy
Content Marketing Course: Get Certified in Content Marketing
Hubspot Academy offers probably the best marketing
certification courses for free. One such marketing course accessible on Hubspot
Academy that specializes in content marketing is the 'Content Marketing course'
that comprises 12 significant lessons that cover essential aspects of
effective content creation, Content marketing
and Search Engine Optimization.
The course curriculum covers all major areas
including storytelling, Content creation framework, long-term content strategy,
Content idea generation,Search Engine Optimization, Content marketing analytics
and more. The course comprises 56 recorded video sessions from world renowned
instructors and 11 tests. The students can complete the entire course in 6
hours and 20 minutes.
Any individual who intends to learn content
creation and promotion can enroll in this free course and can reap the benefits
of learning or upgrading their content creation and marketing skills. The
course will assist you in using techniques to search for ideas, choose engaging
topics and titles and create blog content that your audience loves to read and
share.
You will not only learn to discover approaches to
create content that aligns with the interest of your target audience but also
simultaneously addresses the needs of Search Engine Optimization (SEO).
Repurposing content and Reposing content marketing
strategy are central pillars of effective content creation and distribution.
The instructors at HubSpot academy help you in discovering different techniques
to achieve the same.
●
Testbook
Digital Marketing Foundation Course
This is to a greater extent a foundational course
in digital marketing that imparts core yet comprehensive knowledge on all
significant aspects of digital marketing including Content Creation,
Distribution channels and Search Engine Optimization(SEO).
This comprehensive course offered by Test Book Comprises 210 plus recorded video classes,
quizzes, study notes, practical assignments and more. The course is self-paced
and contains bilingual video lectures to offer greater flexibility and comfort
to students.
It covers all essential segments of content
creation and promotion such as Market research, Blogging,Basic Grammar rules,
Content distribution, Content creation for social media, SEO, Plagiarism, and
others.
This course has been specifically designed for
beginners who wish to enter digital marketing space.
●
Udemy
Content Marketing Masterclass
After enrolling in this masterclass, you will come
across all important subjects and areas that cover the vast digital content
marketing space. You will get familiar with the basics of content distribution
and how content creation can improve the brand or website's visibility on the
internet.
In this course, you will find answers to questions
concerning various methods to increase traffic to your website through Search
Engine Optimization(SEO) practices, quality content curation and effective
distribution, email marketing, Social media marketing and more to build brand
awareness.
The course has been created by udemy's best
selling instructor, Entrepreneur and Journalist, Brad Merril.
Copywriting
Secrets – How to Write Copy That Sells
As the name implies, the course centers around
teaching you different techniques, tips and skills to make copies that draw in
the target audience's attention and engages them.
In today's world, where competition is ruthless,
everybody is imitating each other's tactics to reach and acquire an audience,
you can find approaches to make unique content that will attract your target
audience's attention and persuade them to take the ideal action.
The course will help you discover your own style,
and will let you compose an ideal copy that would converse with your target
audience. The course will assist you comprehend how to utilize feelings and
emotions while you write your copy.
Besides, it will teach you techniques to
dominate Business-to-Business (B2B)
correspondences through your content.
The course has been created by two copy writing
and online marketing experts, Len Smith and Sean Kaye, each having over 20
years of experience in their respective field of work.
●
Coursera
Content Marketing – by the University of California
This certification course is offered by leading
content marketing authority Copybloger in partnership with UC Davis. It is one
of the most popular marketing courses on Coursera with more than 205,200
students enrolled and an overall rating of 4.5 stars.
After enrolling in the course, you will learn
everything that you require to build a brand by means of content creation and
marketing alongside how to improve the visibility of your current brand,
product or website.
The course has been designed by a top educator
Sonia Simone who is also the chief content officer at Rainmaker Digital. Simone
has guided over 41,000 students and digital marketing professionals. By
finishing this course, students will learn about The 7A Framework, The Content
Marketing Ecosystem,Strategic types of content, Content Marketing Strategy and
more.
This will help you to create quality content and
use marketing techniques and strategies to pull in the attention of new
audiences. The students will receive a professional certificate once they have
completed each and every assignment and quizzes present in the course.
