Deivamagal is the offering from Vikatan Tele Vistas. Deivamagal series focuses on the life of working women, their role and their contribution to our lives and society in general. Deivamagal aimed at bringing out the perspective of a working woman - their joys, sorrows, trials and tribulations, etc. Deivamagal is the leading Tamil Television Serial and been toping the BARC Chart for continues weeks
Deivamagal story revolves around the lead pair Prakash (Krishna) and Sathyapriya (Vani Bhojan) and how they overcome conspiracies against them within the family and the society problems that arises due to their respective jobs and positions. Gayathri (Rekha Krishnappa), the eldest daughter-in-law of Jaihind Vilas, wants to amass the family's wealth. Prakash (Krishna), who is aware of her evil plans, has to fight a tough battle against her to keep the family united.